Sleuth

http://www.sleuthnyc.com/

Asking consumers what they want from your brand is like asking a murder victim “whodunit?” A dead end.

At Sleuth, we draw inspiration from forensic scientists who, blending imagination and science, know that there is power in the details. Forensics carefully examine the clues and circumstances surrounding the case in order to re-imagine, recreate, and ultimately solve the mystery.

Sleuth applies investigative techniques to complex brand problems, combining creative curiosity with the rigor of marketing research. The result is a richer, more inspiring and more actionable solution than you could achieve from traditional focus groups or brainstorms.

By creatively piecing together the critical clues surrounding a brand, Sleuth creates a composite of fresh insight that our clients use to drive growth and innovation in their businesses.